Depot-System

Depot-System
vertragliche Verpflichtung eines Händlers, das Produktionsprogramm eines Herstellers unter dessen Marke und in einheitlicher Ladeneinrichtung anzubieten. Der Hersteller übernimmt die Ausbildung der Verkaufskräfte oder stellt diese dem Händler zur Verfügung. Verkauf entweder als Eigenhändler (z.B. bei Kosmetik) oder als Kommissionsagenten (z.B. bei Kaffee).
- Vgl. auch  Shop in the Shop,  Agenturvertrieb.

Lexikon der Economics. 2013.

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